FOR IMMEDIATE RELEASE


Fairways to Heaven Golf Travel Acquires Morton Golf Holidays, Expanding Its
Customized Golf Travel Services


[Simsbury, CT USA – February 8, 2024] – Fairways to Heaven Golf Travel, a leading provider of custom golf travel experiences to the world’s most distinguished golf destinations, is thrilled to announce the acquisition of Morton Golf Holidays, a Scotland-based specialist in luxury golf vacations and travel packages.


This strategic move will provide golf enthusiasts with high-end travel experiences to iconic golfing locations across Ireland, England, Scotland, Mexico, the Caribbean, North America, and beyond.


For over two decades, Fairways to Heaven Golf Travel has dedicated itself to crafting custom-made golf trips that do more than meet the expectations of their clients; they build lasting relationships, turning customers into friends and making every trip a memorable journey.


The acquisition of Morton Golf Holidays, with its 35 years of creating unforgettable golf vacations in Scotland, Ireland, and England – and an authorized provider of guaranteed St. Andrews Old Course tee times – represents a natural partnership that will elevate the standard of golf travel.


Michael O’Toole, Managing Partner at Fairways to Heaven Golf Travel, expressed his enthusiasm about the new venture, stating, “We are pleased to welcome the Morton Golf Holiday employees, customers, and partners. Through our extensive conversations with Dave Kerr, it was clearly a great fit for both parties to come together. This acquisition will allow us to leverage the synergies of each company and broaden our overall service offerings to our clients.”


“Golf travel has reached unprecedented levels, and this acquisition positions Fairways to Heaven Golf Travel to better meet the increasing demand,” O’Toole said. “We look forward to working with the experienced Morton Golf team to expand and grow our international offering while delivering custom high-end golf experiences.”


Dave Kerr, owner and Managing Director of Morton Golf, adds, “Over the last 35 years, there have been a number of changes to the team at Morton Golf but what has never changed is our dedication to deliver experiences that create lifelong memories for our clients. After lengthy conversations with the whole team at Fairways to Heaven, I am convinced that they share that same focus to exceed client’s expectations in all that they do. I very much look forward to working with Mike, Dave and the rest of the team.”


Clients can expect a broader selection of destinations, exclusive access to some of the world’s most prestigious golf courses, and the same level of exceptional personalized service that both companies offer.


Fairways to Heaven Golf Travel invites golfers and travelers to discover this new partnership and embark on their next extraordinary golf journey.


About Fairways to Heaven Golf Travel: With over 20 years of excellence, Fairways to Heaven Golf Travel is a leader in crafting custom golf experiences at the globe’s most prestigious destinations. Our approach is driven by a passion for the sport and an intimate knowledge of the courses we recommend, thanks to personal experiences at each location. Our mission transcends mere travel planning. We strive to forge lasting bonds with our clients, treating them as friends who trust us to create unforgettable memories year after year. Let us show you the difference passion and expertise can make in your next golf adventure. For more information, please visit www.f2hgolf.com.


Contact: Michael O’Toole, Managing Partner, Fairways to Heaven Golf Travel, 888-272-3179 or otoole@f2hgolf.com

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